We fundamentally believe that our customers are more interested in a simple, attractive, and functional WordPress theme than they are having 12 color schemes to choose from, and a fancy slider with 8 transition effects. If you pick out a WordPress theme like you pick out drapes, you’re doing something wrong.
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.